Last updated: March 16, 2020

We operate the website

This page informs you of our policies regarding the collection, use, and disclosure of Personal Information when you use our Service.

We will not use or share your information with anyone except as described in this Privacy Policy.

We use your Personal Information for providing and improving the Service. By using the Service, you agree to the collection and use of information in accordance with this policy. Unless otherwise defined in this Privacy Policy, terms used in this Privacy Policy have the same meanings as in our Terms and Conditions, accessible here.


Data collection

Data is collected from various pages of For instance when a visitor signs up for my emails (i.e., a free eBook or signs up for a consultation with Matt etc.), they must provide a valid email address. My email service provider then collects that information sends the visitor an email to confirm their email address, and then emails them content pertinent to their opt-in form. In these situations, the data I collect is what the visitor provides to me: their email (and sometimes their first name).


Data use

Visitors’ data are used to service purchases and registrations. I may also refer to individual data if a visitor contacts us with queries related to their data (provided they can prove their identity). At times, I may choose to aggregate data from visitors to profile customer demographics. Additionally, when a visitor signs up for my emails, I’ll use the data they provided to email the content.

I process (collect, store, and use) any information provided by visitors of in compliance with the E.U.’s General Data Protection Regulation (GDPR). Legally, I have to retain some personal data for taxation and auditing purposes. For instance, I can delete your name and email from my email service provider, but I cannot delete transaction histories — as that might interfere with my ability to properly report income.

My goal is to keep your information accurate and current, but for no longer than necessary. I keep visitors and customer data for at least one month to uphold our refund policies. But I also may hold that data for longer for accounting purposes.

Any content a visitor sends to me in an email, posts publicly in article comments, or posts privately in our membership community (i.e., in the discussion forums) is owned by By contributing to our content in this manner, you grant permission to use that content for marketing purposes (for instance, site testimonials). All personal information will be de-identified unless you give me permission to share any identifiable information.

Policy changes

Occasionally, I’ll amend this privacy policy to better adhere to the practices of business and a changing legal landscape. When this happens, you’ll see the changes reflected on this page. For any major updates, I’ll email you.


By giving your consent to this Privacy Policy, you give me permission to process your personal data for the purposes described above. You can withdraw consent at any time by writing to the email address If you have any inquiries about this Privacy Policy, please feel free to contact us at any time using that same email address.

Service Providers

We may employ third party companies and individuals to facilitate our Service, to provide the Service on our behalf, to perform Service-related services or to assist us in analyzing how our Service is used.

These third parties have access to your Personal Information only to perform these tasks on our behalf and are obligated not to disclose or use it for any other purpose.


The security of your Personal Information is important to us, but remember that no method of transmission over the Internet, or method of electronic storage is 100% secure. While we strive to use commercially acceptable means to protect your Personal Information, we cannot guarantee its absolute security.

Links To Other Sites

Our Service may contain links to other sites that are not operated by us. If you click on a third party link, you will be directed to that third party’s site. We strongly advise you to review the Privacy Policy of every site you visit.

We have no control over and assume no responsibility for the content, privacy policies or practices of any third party sites or services.

Children’s Privacy

Our Service does not address anyone under the age of 18 (“Children”).

We do not knowingly collect personally identifiable information from children under 18. If you are a parent or guardian and you are aware that your child has provided us with Personal Information, please contact us. If we discover that a child under 18 has provided us with Personal Information, we will delete such information from our servers immediately.

Changes To This Privacy Policy

We may update our Privacy Policy from time to time. We will notify you of any changes by posting the new Privacy Policy on this page.

You are advised to review this Privacy Policy periodically for any changes. Changes to this Privacy Policy are effective when they are posted on this page.

Contact Us

If you have any questions about this Privacy Policy, please contact us on